We live in an age where everything can be replaced through an app on a handheld device. So, how can physical stores compete with these easier, cheaper, and more convenient digital replacements? They can tap into other human desires, such as the need for sensory stimulation, belonging to a community, and participating in cultural celebrations. For the last three decades, Kevin Ervin Kelley—an experience designer and author of IRREPLACEABLE—has been helping retailers compete on dimensions other than price, variety, and convenience. During this provocative presentation, he will outline the key principles, tools, and techniques he and his team deploy to help retailers deliver store experiences that are irreplaceable.

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In today's fast-evolving retail environment, businesses are constantly balancing the changing needs of the shopper, the pressures of the economic climate, and the relentless drive for innovation. The 2025 conference will explore how to manage this delicate retail balancing act.

How do you elevate the shopping experience and make it more compelling? Join Kevin Kelley as he shares everything he's learned in the field and the boardroom in his debut book, Irreplaceable: How to Create Extraordinary Places that Bring People Together.

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The NGA Show is the only show created exclusively for the grocery industry and brings together a community of independent grocers and the food retail industry to learn, engage, share, network, and innovate.

Join Kevin Kelley for two sessions: "Tech Innovation Summit" (Sunday) and "Shaping the Future of Grocery" (Monday). As a lifelong advocate of bringing people together in prosocial settings, Kevin's expertise is in studying how the environment of a place affects our behavior, perception, and decision-making.

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Shoptalk Spring 2025 will bring together a speaking faculty of over 200 luminaries and 10,000 attendees across retail, consumer brands, and retail tech. It is where the future of retail is defined.

Join Kevin Kelley (Thursday, March 27 at 10:15AM) for his insights working with executive leaders in their efforts to develop new kinds of immersive brand experiences that have the power to convene people in places.

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