Charles Terry Shook, FAIA, is a founding partner and principal of Shook Kelley. Terry is focused upon the creation of new communities in both the suburbs and within urban cores that reflect timeless patterns of building, while responding to modern aspirations for a better life.
As one of the nation's top experts in placemaking, he has been recognized as a vanguard in the movement to return meaning to the urban environment by the Clinton Library & School of Public Service. Terry is an annual lecturer in the Professional Development Program at Harvard University, and has shared his views with audiences connected to the International Council of Shopping Centers, the International Downtown Association, the National Trust for Historic Preservation, the American Planning Association and the Urban Land Institute, among others.
Kevin Kelley, AIA is a co-founding partner and principal of Shook Kelley. Although he started in Charlotte, Kevin has headed up the Los Angeles office since 2002 and serves as the principal-in-charge of retail stores, restaurants, grocery stores and leisure-related projects. Kevin holds two degrees in architecture from the University of NC at Charlotte and has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their “go to market” strategies. Kevin has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences.
As one of the more progressive thinkers in retail and food strategy, Kevin is a sought-after speaker on the topics of consumer behavior, store design and retail strategy. Kevin has taught courses and lectured at the University of North Carolina (6 years) and Harvard University (11 years). In addition to his professional work, Kevin was one of the original founders, visionaries and presidents of the South End Development Corp.—a very successful, non-profit urban district. He is currently serving his second term as an advisory board member of AIGA LA, which focuses on the development of the Southern California design community.
The team at Shook Kelley is made up of well-rounded professionals from a diverse set of backgrounds, including architecture, interior design, graphic design, planning, landscape architecture, merchandising, retail strategy, branding, marketing, advertising, consumer behavior and cultural anthropology.
Aleksandra Borisenko has over 10 years of professional experience in a range of urban design, urban planning and architecture projects, with focus on urban housing and sustainable urbanism. She is also experienced in community capacity building and research, site feasibility analysis, graphic design, grant writing and management in her commitment to designing and building livable and sustainable communities. Her professional experience has been enriched by international academic research projects in Spain and Netherlands. In 2014, Aleksandra co-founded CompleteBlocks.com, a project visualizing an improved public realm through simple fixes and additions. An alumnus of The University of North Carolina at Charlotte, she has earned the degrees of Bachelor of Architecture, Master of Urban Design, and Master of Geography - Community Planning.
JoAnne Burch is a designer with a track record of successfully managing multiple project tasks with an incredible level of productivity, and a natural ability to motivate those around her. Her love of architecture and design is focused around creating environments that better the lives of the people who inhabit them. Prior to joining the team at Shook Kelley, JoAnne held positions at two other Charlotte firms where she was a team member on varied building types, ranging from retail, government, academic and corporate.
JoAnne is a graduate from the School of Building Arts at the Savannah College of Art and Design, where she obtained both a Masters of Architecture degree and a BFA in Architecture with a minor in Urban Design & Development. Through her excellence in education, training and 13 years of professional design experience, JoAnne has developed her passion for interior architecture into a unique and specialized skill. She has an acute understanding of BIM technologies, an invaluable tool in communicating design concepts to clients.
Jeff Camillo has a knack and passion for creating communication pieces that truly reflect a brand promise. A 22 year veteran at Shook Kelley, and with over 23 years of experience in corporate identity, environmental graphics, merchandising and design, he creates print pieces, icons, images and physical elements that play a critical role in how customers interpret a brand. Jeff is both a 2-dimensional and a 3-dimensional designer. This is important in that signage—a keystone of a good retail presentation—is 3-dimensional. Standards established by a graphic designer without this capability—and without the actual hands-on experience of having their own 3D work fabricated and installed—can be very problematic. He works closely with the principal team of Shook Kelley, working in tandem the urban planning team to develop the brand vision materials that are an integral part of the vision-planning and pattern building process for developers and communities.
Andrew Capeluto specializes in Environmental Graphic Design at Shook Kelley, translating meaningful insights into compelling experiences in both 2 and 3 dimensions. At Shook Kelley Andrew works with architects, interior designers and brands to design, develop, and implement environmental graphics within the built environment. Andrew possesses a deep understanding of not only graphic design, but fabrication and production processes, managing Environmental Graphic Design projects throughout their life cycles from concept development to final installation. This passion and flexibility has lead him to work on projects of all shapes, sizes, and materials, from signage and wayfinding systems to monumental sculpture. Andrew's previous experience includes projects with Disney WDI, LVMH, Caruso Affiliated, Rosewood Baha Mar, the City of Santa Monica, Westfield, and the City of West Hollywood. Andrew holds a BFA in Graphic Design from Art Center College of Design in Pasadena, California.
Ruben Choi is an Experience Designer at Shook Kelley with over 20 years of experience in architectural design. He brings extensive knowledge in commercial, retail, mixed-use, landscape design and master planning. Ruben’s globally influenced background contributes to his overall strong conceptual vision. He has worked on projects in China, Japan, Korea and the US and is fluent in four languages. Ruben is a graduate of the Southern California Institute of Architecture who loves to cook while raising four future US Olympians!
Sabrina Fan specializes in the visual communication of brands. At Shook Kelley, she draws on her graphic design background to integrate branding and communication design with the built environment, creating multidimensional experiences. She designs brand identities, environmental graphics and other touchpoints that reflect a cohesive approach. In her time at Shook Kelley, this has included retail, restaurant, consumer packaged goods, automotive and grocery brands. On the design team, Sabrina collaborates to conceptualize store designs, food retail ideas and merchandising programs. She also leads the graphic design team in art direction and design strategy on all projects. In her previous experience, Sabrina worked on a diverse set of projects, designing for exhibits, experiential marketing environments and brand collateral in the sports, education and hospitality industries. She is an alumna of University of Southern California’s Roski School of Art & Design and Dornsife College of Letters, Arts & Sciences, where she studied both Fine Art (Design) and Political Science.
Kat Fon specializes in environmental graphic design and visual communication at Shook Kelley. She works with the design and strategy teams to create visual brand expression that is integrated into multiple consumer touch points within the built environment. Prior to Shook Kelley, Kat worked on diverse projects including branded signage, way finding, and ADA signage. For educational institutions and non-profits, Kat designed a variety of print formats from booklet, magazine, invitation and poster design. An award winning higher education design instructor and American Institute of Graphic Arts (AIGA) volunteer and member since 2001, Kat holds her Bachelor of Arts and Master of Fine Arts from California State University, Los Angeles.
Faron Franks is a designer with extensive work experience in a variety of environments, making use of different resources over the span of his professional career. With 32 years of experience in architecture, urban design and community planning, Faron enhances and expands Shook Kelley's talented staff of architectural designers and planners, providing a high caliber work in today’s competitive market. Faron’s work experience as a lead designer and design team member involves many building types, including entertainment, health care, mixed-use, government, academic and corporate environments.
Tom Goodwin, AIA, has worked on many building types and planning projects, ranging from science museums and warehouse renovation projects, to large and complex mixed-use planning projects. His vast understanding of contracts and building codes, and his attention to detail make him one of the firm's most technically proficient designers and a valuable part of the design and construction team.
Tom has served as Project Manager and architect on three North Carolina state-owned projects in the past. Within the firm, Tom has become the principal that has invested the time and energy through course work and project experience in becoming highly proficient in the application and calibration of the Smart Code, the premier form-based zoning code. Beyond the accepted practice parameters of the Smart Code, Tom, through projects of the firm, has taken the code’s basic tenets for T5 and T6 commercial zones and greatly expanded it. Tom also has extensive experience in the preparation of Design Guidelines and Pattern Books required in order to implement mixed-use projects.
As a musician, designer and registered Architect, Kenneth brings a unique perspective to design balancing the built environment and nature. Kenneth has worked as a Generalist throughout his career designing a wide spectrum of project types from a small art studio in the desert to an at risk youth alternative high school to senior living campuses including licensed assisted living and memory care residences. Kenneth’s experience ranges from conception through construction and occupancy leading teams and coordinating consultants throughout the process. In a commitment to resiliency and the environment, Kenneth attended 2030.org’s 10 session pilot program. Kenneth joined Shook Kelley in 2014 and is one of the firm’s valued designers and technicians.
Marco Ingracio brings over 25 years of experience in retail, restaurant, office, promotional environments and architecture to Shook Kelley. With international expertise from working with the largest design and branding firm in Brazil to a retail-focused environment in Eugene, Oregon, Marco’s talents span technical, creative and project management disciplines. Since 2007, after moving to the U.S., he has been focusing on supermarket and grocery projects. Marco is an architect and urban planner graduate of the Federal University of Rio Grande do Sul in Brazil.
Arbi Keshishian brings over 10 years of design and building experience with projects ranging from luxury single family residences, commercial properties, multi-use properties, and a variety of adaptive reuse projects. At Shook Kelley, Arbi is part of a collaborative team of architects and designers, where he creates design development packages, construction documents, and collaborates with the team on architectural software programs. Drawing upon his valuable experience from his time spent on building sites, Arbi is able to seamlessly merge utility and design. With a commitment to an innovative design approach, integrated with regard for the classic pillars of the discipline, he views each step in the process through various lenses to ensure sustainability from conception to construction of a project. Arbi earned his Bachelor of Architecture from Woodbury University, Los Angeles.
Jennifer Kim's expertise in the areas of brand strategy and advertising make her an integral member of the strategy team at Shook Kelley. Since joining the firm in 2004, she has been involved from the inception of every project, establishing the scope of work, developing brand strategies, creating merchandising programs, collaborating on store design, and strategizing on other brand components that complete the holistic brand experience. In addition to her work on client-related projects, Jennifer leads all strategic firm initiatives for the Los Angeles office, including management of speaking engagements and general marketing efforts. Prior to Shook Kelley, Jennifer established a career on "Madison Avenue" working at a variety of boutique to large advertising agencies such as Bouchez Kent + Co, Ammirati Puris Lintas and BBDO. Jennifer has a B.A. In English, with a minor in Psychology from University of California, Irvine, and an M.A. in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.
Brenda Lally is the Chief Financial Officer for Shook Kelley for the past 24 of the firm's 25 years of existence. Her role is paramount for our success to play as a team and grow together, synchronized towards one common direction. This direction—to create a radically different kind of design firm—was established in 1992 by the founding partners, Terry Shook and Kevin Kelley, and it came at great personal, professional and financial risk. Through her effort and exemplary professionalism over the years, Brenda has helped to solidify this initial vision that is as solid and alive today as it was then. She plays an integral role with the principal management to set agendas, maintain direction, and provide the conduit and tools for others to work within. It is upon her shoulders along with that of the principal team that the daily existence of the firm is carried. Brenda is a key decision maker, assisting to chronicle the course for each member of the firm. She holds a BSBA and Master of Accounting degree from UNC Chapel Hill.
Antonio Lopez brings nearly a decade of design experience to Shook Kelley, ranging from residential, multi-use, commercial, and retail spaces, specializing in retail and high-end market design. As part of Shook Kelley’s architectural design team, he is responsible for construction documents and creating design development packages. Tony’s long-standing philosophy on Architecture is to “measure twice and cut once,” which has served him well as he prides himself in accuracy, precision and a keen attention to detail. He holds a Bachelor of Architecture degree from Woodbury University, Los Angeles.
Carolyn Matsumoto began her career in architecture with a love for drawing and an interest in cities. She brings over ten years of professional experience, which have spanned architecture, landscape architecture, and urban design projects both in the United States and abroad. She draws from her knowledge of writing development standards and public outreach to develop an understanding of a project site in context. As an Experience Designer at Shook Kelley, her contributions include the conceptual design phase of a project to construction documents. Carolyn holds a master’s in Architecture from Columbia University, a bachelor’s in Public Policy from Mount Holyoke College, and studied abroad at the London School of Economics and Kyoto Seika University.
A registered architect who is NCARB certified, Chris Muryn is a designer who can manage a wide range of project requirements. With 13 years experience in retail, residential, mixed-use, healthcare, hospitality and office building design, Chris is well versed in issues ranging from project management and organization, scheduling, building code analysis, and contract administration. He has worked with all scales of design from master planning and regional urban design, down to construction document sets on individual buildings. As an architect, Chris’s strengths lie in understanding the total scope of a project from building program to working drawings, including the rezoning and permitting process to take projects into the building phases. Chris has worked for one other firm in Charlotte before joining Shook Kelley in 2014. He is a member of the American Institute of Architects, and has earned a Bachelor of Architecture degree from the University of Kentucky, and a Masters of Urban Design from from the University of North Carolina at Charlotte.
Jennifer Ochoa brings over 20 years of architectural design and implementation experience to Shook Kelley, through a diverse background of retail, commercial and residential projects. At Shook Kelley she works in collaboration with multiple design disciplines throughout the various project phases to bring design concepts to reality. Jennifer provides leadership for the internal architectural team, as well as being a key touchpoint for client and construction team communication and coordination throughout the design and construction process. Her attention to detail and high personal standards help to ensure that the concepts are carried through to a quality end result. Prior to Shook Kelley, Jennifer gained valuable technical experience in the design and implementation of acoustically focused environments such as recording studios, sound stages and post-production facilities, as well as multiple residential and commercial projects in the Southern California region. Jennifer holds a Bachelor of Architecture from California Polytechnic State University, San Luis Obispo.
Michael Powell has a PhD in cultural anthropology. At Shook Kelley, he leads discovery efforts, crafts brand strategies, follows consumer culture and guides brand stewardship processes. In his years of experience at Shook Kelley, Michael has worked with a wide range of different client brands and in a variety of industries, including grocery stores, universities, consumer packaged goods companies, urban centers, restaurants, convenience stores and automotive. Uniquely combining his training and his experience for an expanding set of purposes and projects, Michael has done everything from ethnographic interviews to competitive analyses, helping translate strategies into concept design, building robust brand cultures, writing brand manuals and steering brand philosophy. Prior to Shook Kelley, Michael worked for a diverse set of ethnographic consulting companies, and also did fieldwork internationally. He is currently involved in using his strategy and design experiences to assist with efforts in the urban "food deserts" of Los Angeles.
A founding principal in the firm, Frank Quattrocchi, LEED AP has worked on a variety of projects, from retail boutiques and restaurants, shopping centers, educational facilities and mixed-use developments throughout his professional career. He has extensive experience with multifamily and affordable housing projects, including the rezoning and permitting phases. Building upon a strong foundation in architecture, interior design and store design, his unique approach to creating consumer environments translates into spaces that are both relaxing and conversationally stimulating. He is an award winning and nationally renowned designer with a thorough understanding of the different demographic forces affecting today's competitive landscape. He brings an understated sophistication to each project, often resulting in an elegant interpretation of an otherwise commonplace environment.
Carolyn Reynolds provides Shook Kelley with administrative, financial, facility and human resource management, ensuring our facility, our systems and our people are working smoothly and productively every day. With over 20 years in the ad agency environment where she held positions in account management, traffic and business administration, Carolyn worked on grocery, travel|tourism and air cargo and logistics accounts. Her management expertise draws from diverse knowledge bases, complementing Shook Kelley’s comprehensive approach to all services. Carolyn earned her B.A. in English, with her Secondary Teaching Credential from Mount St. Mary’s College, Los Angeles.
Stan Rostas, AIA, IIDA, LEED AP BD+C, is a founding principal in the firm, in addition to being one of its most versatile designers. He is an accredited member of the American Institute of Architects and the International Interior Design Association, and is also a LEED Accredited Professional in Building Design + Construction–accomplishments truly reflective of his diverse capabilities in architecture, interiors and planning.
Stan is an award-winning designer who has been credited with creating fresh ideas for the many projects he has designed. His background is as diverse as the types of projects he takes on and he applies the insight gained into the many regional issues in architecture and planning, continually expanding within the different areas of practice that Shook Kelley provides.
Henry Stepp is a designer with experience in a variety of the firm’s residential, mixed-use and facility design projects. He is frequently tapped by the firm's principals to manage time-critical, highly sensitive projects, including ongoing client relationship management, to ensure that project deadlines are met. Henry is also the firm’s Chief Technical Officer, managing and maintaining Shook Kelley's IT system in both office locations. He is a veteran professional with proven experience in information technology infrastructure strategy and management. He has demonstrated success with developing IT systems that have scaled with the goals and objectives of the firm. Henry holds a Bachelor of Arts in Architecture degree from the University of North Carolina at Charlotte.
Amy’s aim is to capture a sense of people, diversity, and community in everything she does. Her architectural passion is to understand how people convene around places of food, and it’s potential to build bridges between communities. She is of the firm belief that socially responsible architecture does not have to come at the expense of creativity and design. Before joining Shook Kelley, she worked in transportation and civic design. She earned a Bachelor of Design in Architecture from the University of Florida, and a Master of Architecture from the University of North Carolina at Charlotte.
Cicley Sullivan has 22 years of professional experience in retail, restaurant, office and multi-family residential interior projects. An award-winning designer in touch with the trendy and the hip, Cicley brings a fresh, highly contemporary approach to interior design, accompanied with an extensive knowledge of materials and resources to each of her projects. A big fan of cutting edge brands such as Mitchell Gold+Bob Williams, RH Modern and Design Within Reach, Cicley knows how to incorporate today's best design elements into her spaces while helping to relieve the purchasing dilemma many value-oriented consumers face. With an acute understanding of color and lighting and their effects on consumers in interior environments, Cicley’s projects are all unique while meeting the needs of her clients. She earned her Bachelor of Arts in Interior Design from the University of Kentucky.
JT brings 15 years of architectural design experience with projects covering retail, mixed use, institutional and residential. Her attentiveness to a project's needs has helped her deliver unique design solutions and award winning spaces and places. She works collaboratively with Shook Kelley's multi-disciplinary teams through all stages of the design and implementation process. Jacinta is a registered architect in the State of Calfiornia. She is a member of the AIA and has previously served on the Board of Directors with AIA Long Beach/South Bay. She is a graduate of Cornell University where she received a Bachelor of Architecture.
Terry Vickers, AIA, NCARB, is a versatile designer who has created unique solutions for the many award-winning projects of the firm he has helped to design, such as Birkdale Village, (Huntersville, NC), Chiron America (Charlotte, NC) and Hearst Plaza, (Charlotte, NC) among others. His experience in mixed-use, multi-family residential, retail, office and civic design, combined with a vast technical understanding of the software applications used within the architectural and media software fields, make him a valuable part of the design and construction team.
Terry also plays a large role in many of the firm's educational facility design projects, having been involved in the programming, design and construction of improvements of school campuses for Charlotte-Mecklenburg Schools, Gaston County Schools, and Mountain Island Charter School, in Mt. Holly, N.C., among others. His understanding of design, building codes and construction technologies translates into facilities that are delivered on time, under budget and with minimal change orders.
Sue Withee is the Creative Concierge of Shook Kelley Charlotte, handling all administrative, scheduling and other office-related management duties. Sue came to us with a background in aviation, maritime, project management, communications and human resources in California, New York and Virginia. As the “front door” of SK, she is a clairvoyant who makes sure details are executed perfectly, with a get-‘er-done mentality- anytime, anywhere, anyhow. Whether it is drowning clients in hospitality and sweet tea, coordinating schedules and booking travel, event planning, convening with our local non-profit affiliations or any other form of professional mothering, she knows how to make the entire team and vision function smoothly each day. Sue earned a Bachelor of Arts degree in English Journalism & Communications from Fordham University. She also studied in Paris, France at Institut de Catholic, and is the proud mother of two.
Yusuke Yokoyama is a graphic designer who specializes in branding at Shook Kelley. Working with the graphics design team, he engages in innovative graphic design solutions applied to an identity system, brand guidelines, and collateral design to create marketing materials that support a compelling brand experience. Yusuke collaborates with other designers and architects to implement environmental graphics and visual communication solutions. Prior to Shook Kelley, Yusuke was involved with a variety of branding projects in the sports, music, watch, pet and hospitality arenas. He earned a Bachelor of Fine Arts in Graphic Design at Art Center College of Design, and holds a Bachelor of Economics from Dokkyo University, Japan.
Urban planner and designer Larry Zinser has become one of the best architects to tackle a master plan, with the hands-on design experience necessary to grasp the small details as well as the big picture for most any type and scale of project. He has played an important role in the concept and creation of several towns and large scale mixed-use projects ranging from the development of a vision plan for an abandoned rail corridor for the Charlotte Trolley in the late 90s that has resulted in over $1 billion in redevelopment, to the master plan and design of the 40-acre retail-office-civic core for the award-winning Biltmore Park Town Square in Asheville, N.C., to a traditional neighborhood development for Monteith, among many other mixed-use communities.
Larry's experience also involves master planning and architectural services for the future Lexington Depot District, being designed around future passenger rail service on the site of a former manufacturing facility in downtown Lexington, N.C. He was also part of the team retained by Triangle Transit (NC) to provide strategic guidance and planning related to Transit Oriented Development in Wake, Orange and Durham counties in North Carolina, as a part of an effort to seek a 1/2 cent sales tax for transit, and to apply for New Starts funding.