For the last three decades, award-winning architect Kevin Ervin Kelley has been studying how the environment of a place affects shoppers' behavior, perception and decision-making.

At NRF 2025: Retail's Big Show, Kelley, the author of "Irreplaceable: How to Create Extraordinary Places That Bring People Together," will discuss key principles, tools and techniques retailers can use to deliver unforgettable store experiences.

Read more about Kelley's thoughts on retail design, creating energizing store spaces and merging physical and digital here.