We live in a time of digital replacements, where everything we used to do physically in place—shopping for groceries, getting dinner at a restaurant, and going to the movies— can now be achieved virtually online.

So how can place-based entities survive, much less thrive, in an era of digital dominance? By creating irreplaceable places that have the power to convene people around a quality that Kevin Ervin Kelley calls the Bonfire Effect.

Through engaging storytelling, human behavior insights, and real-world case studies, Kevin Ervin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of “convening”—unfolds why physical places are essential to business, community, and civil society. 

Join fellow retail and consumer professionals by registering here!

A convention hallmark, PCBC's keynote sessions feature legendary thinkers and doers in the fields of business, strategy, performance, entertainment, leadership, and motivation.

Join Kevin Kelley (Wednesday, June 11 at 3:00PM) for his keynote speech on behavioral design with insights on how physical environments affect the minds of consumers. He will join a panel discussion with economy expert Christopher Thornberg (Founder, Beacon Economics) and consumer sentiment expert J. Walker Smith (Chief Knowledge Officer, Kantar Consulting) for an illuminating interrelated discussion.

Learn more and join here!

Join Kevin Kelley on Monday, May 19 at 1:00PM for his talk on "Where Art and Science Connect to Create Meaningful Experiences". Alongside fellow experts Bryan Chandler of The Shopping Center Group and Gregg Katz of Esri, they will engage in robust conversation about why physical place matters in retail and how data is complementing its creation.

ICSC Las Vegas gathers industry experts who drive innovation and evolution in commercial real estate.

Learn more and register here!