Shook Kelley recognized what the Northgate González Markets brand wanted to be, but there was a disconnect with the store experience. The authenticity and beauty of the Mexican food experience was hidden behind a traditional grocery operation and design. The new Mercado González goes back to the family’s roots, serving as a direct pipeline to Mexico and all of its sights, sounds, and flavors.

Read about the excitement here:

Costa Mesa’s New Mercado González Is a Wonderland of Mexican Food (eater.com)

Northgate’s New Mercado González in Costa Mesa Brings More Than 27 Food Vendors Under One Roof (lataco.com)

Mercado González in Costa Mesa is another rising phoenix for Northgate Market family (latimes.com)

A closer look at the puestos of the new Mercado González (latimes.com)

First look inside Mercado González, Costa Mesa’s colossal new food hall and marketplace (ocregister.com)

Mercado Gonzalez, a massive new Mexican food hall, opening in Costa Mesa (ocregister.com)

A Vast Mexican Market Has Become a Whole New Scene in Orange County (nytimes.com)