Behind The Scenes
Have you ever wondered how grocery stores work? From the origin of food in the fields or sea, to the display of food at your local market, it is a complex system. Writer Benjamin Lorr's The Secret Life of Groceries: The Dark Miracle of the American Supermarket is the curious result of 5 years studying many aspects of the food journey to shed light on this everyday miracle. This includes contributions from our own Kevin Kelley, drawing on his career-long insights about connecting the brand’s meaning to consumers and their complicated food lives.
NPR also interviewed Lorr for its Shots Health News online channel and dug deeper into his writing experience and his conversation with Kelley. You can find that here!