In this intriguing article, The New Food Economy's Joe Fassler writes of the altered grocery experience in this post-Amazon age, and dives deep into Kevin Kelley's desire to help retailers transcend e-commerce roadblocks. He also looks at one of Shook Kelley's grocery projects, Harvest Market, and its rancher-owner, Rich Niemann. Rich has his own take on the grocery experience, and together he and Kevin Kelley evisioned the future of grocery.

Read it all here.