NRF Big Show 2017 in New York welcomed over 35,000 attendees, and Kevin Kelley spoke to the crowd about The Bonfire Effect, the Convening Economy and building a Brand Bonfire. He was later joined on the stage by Stacey Griffith of Soul Cycle. Stacey's energetic and unique approach to instructing spin classes at Soul Cycle has propelled her to the forefront in pop culture, fitness, wellness and beauty.

With the publication of her book, Two Turns From Zero, Stacey Griffith shares her fitness inspiration. Watch the attached video and see why Kevin Kelley sees her as a Bonfire Master.