- You have not saved any projects.
Whole Foods Market
As a pioneer of the organic and natural food retail industry, Whole Foods Market brought to Shook Kelley the challenge of strategically managing their growth without compromising the integrity of the brand. With natural and health food becoming mainstream, Shook Kelley needed to raise the bar for Whole Foods Market by making sure that consumers understood the difference between them and their competitors.
Store décor packages in Princeton, New Jersey and Louisville, Kentucky were developed based on the brand audit and strategy that Shook Kelley provided for Whole Foods Market.
A primary innovation Shook Kelley introduced to guide the design process was the development of a signage and messaging system based on a hierarchy of need.
A seven level system was created to help the team evaluate the importance and placement of the various levels of information.
A seven level system was created to help the team evaluate the importance and placement of the various levels of information which Whole Foods Market needed to convey to consumers.
A natural materials palette was utilized for much of the store environment, in keeping with the overall brand message.
Store décor packages in Princeton, New Jersey and Louisville, Kentucky were developed based on the brand audit and strategy that Shook Kelley provided for Whole Foods Market.
A primary innovation Shook Kelley introduced to guide the design process was the development of a signage and messaging system based on a hierarchy of need.
A seven level system was created to help the team evaluate the importance and placement of the various levels of information.
A seven level system was created to help the team evaluate the importance and placement of the various levels of information which Whole Foods Market needed to convey to consumers.
A natural materials palette was utilized for much of the store environment, in keeping with the overall brand message.