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Beverly Hills Metro Purple Line Construction Graphics
The iconic image and legendary brand of The City of Beverly Hills is known worldwide. Leafy streets and boulevards lead visitors to the most alluring retail brands in the world. With heavy and lengthy subway construction taking place along its busiest corridors, the City required a distinctive construction mitigation design plan that tapped into Shook Kelley's unique branding approach.
The City of Beverly Hills is preparing for one of Greater Los Angeles’ most ambitious endeavors in decades – the completion of the Metro Line rail project across the region and through the westside. The Purple Line Extension will run westward from Downtown Los Angeles, through the Miracle Mile, Beverly Hills, Century City and Westwood. While the lengthy construction is underway, Shook Kelley was contacted by the City of Beverly Hills to help in mitigating construction impacts by providing public information graphics and way-finding for the street level environment at construction yards and automotive and pedestrian barriers along the iconic Wilshire Boulevard segment in Beverly Hills.
Shook Kelley was tasked with providing design services that addressed construction barrier components including temporary wall graphics, moveable pedestrian wall components, and graphics/signage attached to fencing, and street banners. The focus was on promoting the Beverly Hills brand by reducing the construction inconveniences and supporting and enhancing perceptions of the city with a thoughtful, deliberate and “high-touch” experience that clearly sets the start of Beverly Hills and its famous Golden Triangle segment apart from the rest of the Extension. Considered were the challenges of everyday life, with the goal of incorporating thoughtful person-focused engagement with pedestrians and patrons frequenting local businesses. The result embodies a surprisingly pleasant discovery instead of an annoyance – a breezy, palm tree lined path, with the iconic Beverly Hills logo and historical photos guiding the way.
The City of Beverly Hills is preparing for one of Greater Los Angeles’ most ambitious endeavors in decades – the completion of the Metro Line rail project across the region and through the westside. The Purple Line Extension will run westward from Downtown Los Angeles, through the Miracle Mile, Beverly Hills, Century City and Westwood. While the lengthy construction is underway, Shook Kelley was contacted by the City of Beverly Hills to help in mitigating construction impacts by providing public information graphics and way-finding for the street level environment at construction yards and automotive and pedestrian barriers along the iconic Wilshire Boulevard segment in Beverly Hills.
Shook Kelley was tasked with providing design services that addressed construction barrier components including temporary wall graphics, moveable pedestrian wall components, and graphics/signage attached to fencing, and street banners. The focus was on promoting the Beverly Hills brand by reducing the construction inconveniences and supporting and enhancing perceptions of the city with a thoughtful, deliberate and “high-touch” experience that clearly sets the start of Beverly Hills and its famous Golden Triangle segment apart from the rest of the Extension. Considered were the challenges of everyday life, with the goal of incorporating thoughtful person-focused engagement with pedestrians and patrons frequenting local businesses. The result embodies a surprisingly pleasant discovery instead of an annoyance – a breezy, palm tree lined path, with the iconic Beverly Hills logo and historical photos guiding the way.
