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The New York Jets
Shook Kelley developed a brand strategy and brand identity for the NY Jets centered around the legacy of “Broadway Joe” Namath.
Four distinct brands were created to appeal to specific target audiences. The overall brand tagline—“Guaranteed Style”—was based on Joe’s legendary guarantee of a Superbowl victory in 1969.
Four distinct brands were created to appeal to specific target audiences. The overall brand tagline—“Guaranteed Style”—was based on Joe’s legendary guarantee of a Superbowl victory in 1969.