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Sunset Foods

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After many years of consideration, Sunset Foods was ready to establish their very own customer rewards program. They turned to Shook Kelley to help name the program and design its logo.

Sunset Foods

Sunset Foods is a boutique, family-owned and operated grocery store chain in the greater Chicago area. It has a reputation for high quality with an exceptional service standard expected from its affluent neighborhoods. 

For its new rewards program, Sunset Foods wanted a name and logo that leveraged the main brand, capturing its premium reputation and culinary excitement. Shook Kelley proposed the name Glow Rewards, referencing the aspirational quality of leisurely basking in the special glow of the sunset hour. The accompanying logo is contemporary and warm in its typography, taking its main visual cue from iconic local sunsets using a color gradient of the beautiful colors seen in the horizon. 

Sunset Foods launched its new program in the Fall of 2021.

Sunset Foods is a boutique, family-owned and operated grocery store chain in the greater Chicago area. It has a reputation for high quality with an exceptional service standard expected from its affluent neighborhoods. 

For its new rewards program, Sunset Foods wanted a name and logo that leveraged the main brand, capturing its premium reputation and culinary excitement. Shook Kelley proposed the name Glow Rewards, referencing the aspirational quality of leisurely basking in the special glow of the sunset hour. The accompanying logo is contemporary and warm in its typography, taking its main visual cue from iconic local sunsets using a color gradient of the beautiful colors seen in the horizon. 

Sunset Foods launched its new program in the Fall of 2021.

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