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Sender One Climbing

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Sender One Climbing came to Shook Kelley to help evolve its business beyond the first two successful locations in Santa Ana and Los Angeles, California.

Sender One Climbing is a top-notch climbing facility that inspires self-discovery and community around the sport of climbing. A thoughtful and meditative sport that requires problem solving and achievement on an individual level, Sender One provides an elevated experience that reflects and complements the professional lives of its high achieving membership. 

Sender One’s existing facilities feature a combination of rope climbing, bouldering, a kids-focused zone, as well as yoga classes and fitness offerings. They decided to move towards opening a more focused urban climbing experience around one style—bouldering—next.

With its large storefront windows, the gym itself serves as a “billboard” for the brand.

Located at Runway Playa Vista, the new Sender One bouldering gym taps into the local community lifestyle, providing a vibrant and ocean-inspired color scheme reflective of the beach-adjacent neighborhood. The bouldering walls and its visual graphics present a strong impression visible through the retail storefront within the outdoor mixed-use development. The compact space is defined by a welcoming entry, illuminated pathway through the different wall segments, and open space dedicated to bouldering. 

The Sender One Playa Vista space encourages the local community to convene around bouldering, whether one is new to the sport or a seasoned climber. With its large storefront windows, the gym itself serves as a “billboard” for the brand. Within the space, climbers gather around distinct boulder segments, where they naturally interact, problem solve routes and encourage fellow members of their climbing tribe—creating a strong sense of social value and belonging.

Sender One Climbing is a top-notch climbing facility that inspires self-discovery and community around the sport of climbing. A thoughtful and meditative sport that requires problem solving and achievement on an individual level, Sender One provides an elevated experience that reflects and complements the professional lives of its high achieving membership. 

Sender One’s existing facilities feature a combination of rope climbing, bouldering, a kids-focused zone, as well as yoga classes and fitness offerings. They decided to move towards opening a more focused urban climbing experience around one style—bouldering—next.

With its large storefront windows, the gym itself serves as a “billboard” for the brand.

Located at Runway Playa Vista, the new Sender One bouldering gym taps into the local community lifestyle, providing a vibrant and ocean-inspired color scheme reflective of the beach-adjacent neighborhood. The bouldering walls and its visual graphics present a strong impression visible through the retail storefront within the outdoor mixed-use development. The compact space is defined by a welcoming entry, illuminated pathway through the different wall segments, and open space dedicated to bouldering. 

The Sender One Playa Vista space encourages the local community to convene around bouldering, whether one is new to the sport or a seasoned climber. With its large storefront windows, the gym itself serves as a “billboard” for the brand. Within the space, climbers gather around distinct boulder segments, where they naturally interact, problem solve routes and encourage fellow members of their climbing tribe—creating a strong sense of social value and belonging.

Sender One Climbing
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