Located uniquely between the established Downtown Greenville area to the north, and the incrementally and patiently growing Haynie-Sirrine neighborhood to the south, the University Ridge Development site is among the most well-positioned both geographic and relative to the course of history. The site itself is clearly suited for great things in the more pragmatic aspects of its topography, proximity to downtown, connectivity, and available contiguous land. On this site has existed a university, a shopping mall, and presently the workplace for government employees.

The elected and appointed officials of Greenville has also seen to it that the potential – the highest and best use in the form of a legacy development for this site – can be realized in the near future. The progressive growth and accolades that Greenville has achieved and received in recent decades has put it on a regional and national map for so very many things. The quality of life, opportunity for upward mobility and lifestyle choices make Greenville very desirable – and highly competitive in the marketplace of North American cities and towns.

The design proposal is a rich, mixed-use project intended to be phased over a relatively short period of time which balances the best of both nature and urbanism while creating a true sense of place and connectivity for all people and an economic and cultural engine for all stakeholders involved. When they are at their best, urban infill developments like the one proposed are complex, multivalent, and improve over time. Unlike the singular uses that have preceded on this site – each of which have had an expiration date – the design proposal is an inevitable evolution of the patterns and scale of development that has occurred in the downtown area.