We live in an age where everything can be replaced through an app on a handheld device. So, how can physical stores compete with these easier, cheaper, and more convenient digital replacements? They can tap into other human desires, such as the need for sensory stimulation, belonging to a community, and participating in cultural celebrations. For the last three decades, Kevin Ervin Kelley—an experience designer and author of IRREPLACEABLE—has been helping retailers compete on dimensions other than price, variety, and convenience. During this provocative presentation, he will outline the key principles, tools, and techniques he and his team deploy to help retailers deliver store experiences that are irreplaceable.

Learn more and register here.

This year marks the 26th Harvard Advanced Management Development Program (AMDP) Alumni Reunion. Hosted at the new home of AMDP, the innovative David Rubenstein Treehouse is part of the first phase of Harvard's Enterprise Research Campus.

Kevin Kelley will provide a guest talk on Tuesday, July 14th at 10:00AM. The event is open to alumni and their guests. Learn more here!

Since 1927, the Independent College Bookstore Association (ICBA) has supported the independent operation of college stores. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful.

This year marks the 100th annual ICBA conference. Join Kevin Kelley (Wednesday, February 4 at 1:20PM) as he shares his proven playbook for winning on meaning rather than margins, and on convening rather commoditizing. Attendees will learn how to design sensory-rich, emotionally engaging, community-building retail experiences that elevate relevance, loyalty, and long-term value.

Learn more and join here!