We live in an age where everything can be replaced through an app on a handheld device. So, how can physical stores compete with these easier, cheaper, and more convenient digital replacements? They can tap into other human desires, such as the need for sensory stimulation, belonging to a community, and participating in cultural celebrations. For the last three decades, Kevin Ervin Kelley—an experience designer and author of IRREPLACEABLE—has been helping retailers compete on dimensions other than price, variety, and convenience. During this provocative presentation, he will outline the key principles, tools, and techniques he and his team deploy to help retailers deliver store experiences that are irreplaceable.

Learn more and register here.

Shoptalk Fall is gathering the 150+ industry leaders whose decisions will shape retail in 2027. Speakers will host candid conversations about AI, channel growth, stores, and the future customer.

Kevin Kelley will lead a town hall session on "The Evolving Role of Physical Stores" on Tuesday, September 29 at 3:25PM, alongside Anne Mezzenga, Founder and CEO of Retail Field Report. Learn more and join us here!