Charles Terry Shook, FAIA, is a founding partner and principal of Shook Kelley. Terry is focused upon the creation of new communities in both the suburbs and within urban cores that reflect timeless patterns of building, while responding to modern aspirations for a better life.
As one of the nation's top experts in placemaking, he has been recognized as a vanguard in the movement to return meaning to the urban environment by the Clinton Library & School of Public Service. Terry is an annual lecturer in the Professional Development Program at Harvard University, and has shared his views with audiences connected to the International Council of Shopping Centers, the International Downtown Association, the National Trust for Historic Preservation, the American Planning Association and the Urban Land Institute, among others.
Kevin Kelley, AIA is a co-founding partner and principal of Shook Kelley. Although he started in Charlotte, Kevin has headed up the Los Angeles office since 2002 and serves as the principal-in-charge of retail stores, restaurants, grocery stores and leisure-related projects. Kevin holds two degrees in architecture from the University of NC at Charlotte and has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their “go to market” strategies. Kevin has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences.
As one of the more progressive thinkers in retail and food strategy, Kevin is a sought-after speaker on the topics of consumer behavior, store design and retail strategy. Kevin has taught courses and lectured at the University of North Carolina (6 years) and Harvard University (11 years). In addition to his professional work, Kevin was one of the original founders, visionaries and presidents of the South End Development Corp.—a very successful, non-profit urban district. He is currently serving his second term as an advisory board member of AIGA LA, which focuses on the development of the Southern California design community.
The team at Shook Kelley is made up of well-rounded professionals from a diverse set of backgrounds, including architecture, interior design, graphic design, planning, landscape architecture, merchandising, retail strategy, branding, marketing, advertising, consumer behavior and cultural anthropology.
James Michael Dunning, AIA, CNU, NCARB, LEED AP has 25 years of experience in urban planning, multi-family residential, retail, restaurant, office and civic design and architecture. As an architect and urbanist, Michael’s skills are paramount when it comes to the firm's placemaking efforts. His experience with large and complex mixed-use projects, beginning with the Cornelius, N.C. Town Center and Cornelius Town Hall in 1996, has evolved into ever-larger and more meaningful placemaking. As principal-in-charge of the Birkdale Village project in Huntersville, N.C., he led the design team through the design process and also oversaw the construction of the entire project. His experience includes the preparation of over 100 master plans and several design guidelines, vision books and pattern books associated with these types of projects. As a LEED Accredited Professional, he serves on the review committee for the pending LEED ND (Neighborhood Development) rating system.
Michael is a member of several professional organizations, including the Congress for New Urbanism, North Carolina Downtown Development Association, and Architects, Designers, Planners for Social Responsibility. He is also a frequent guest lecturer at various universities, as well as serving two years as editor of SANSKRIT Magazine.
Mario Espinoza works on a range of Shook Kelley projects at all levels and provides leadership for both the architectural team and clients to ensure projects are completed in a timely manner. Mario and the architectural team collaborate to bring a project full-through Construction Documentation and Construction Administration. Mario earned his Bachelor degree in Architecture from Woodbury University in Los Angeles, and is currently pursuing study toward his state license.
Sabrina Fan specializes in the visual communication of brands. At Shook Kelley, she draws on her graphic design background to integrate branding and communication design with the built environment, creating multidimensional experiences. She designs brand identities, environmental graphics and other touchpoints that reflect a cohesive approach. In her time at Shook Kelley, this has included retail, restaurant, consumer packaged goods, automotive and grocery brands. On the design team, Sabrina collaborates to conceptualize store designs, food retail ideas and merchandising programs. She also leads the graphic design team in art direction and design strategy on all projects. In her previous experience, Sabrina worked on a diverse set of projects, designing for exhibits, experiential marketing environments and brand collateral in the sports, education and hospitality industries. She is an alumna of University of Southern California’s Roski School of Art & Design and Dornsife College of Letters, Arts & Sciences, where she studied both Fine Art (Design) and Political Science.
Kat Fon specializes in environmental graphic design and visual communication at Shook Kelley. She works with the design and strategy teams to create visual brand expression that is integrated into multiple consumer touch points within the built environment. Prior to Shook Kelley, Kat worked on diverse projects including branded signage, way finding, and ADA signage. For educational institutions and non-profits, Kat designed a variety of print formats from booklet, magazine, invitation and poster design. An award winning higher education design instructor and American Institute of Graphic Arts (AIGA) volunteer and member since 2001, Kat holds her Bachelor of Arts and Master of Fine Arts from California State University, Los Angeles.
Tom Goodwin, AIA, has worked on many building types and planning projects, ranging from science museums and warehouse renovation projects, to large and complex mixed-use planning projects. His vast understanding of contracts and building codes, and his attention to detail make him one of the firm's most technically proficient designers and a valuable part of the design and construction team.
Tom has served as Project Manager and architect on three North Carolina state-owned projects in the past. Within the firm, Tom has become the principal that has invested the time and energy through course work and project experience in becoming highly proficient in the application and calibration of the Smart Code, the premier form-based zoning code. Beyond the accepted practice parameters of the Smart Code, Tom, through projects of the firm, has taken the code’s basic tenets for T5 and T6 commercial zones and greatly expanded it. Tom also has extensive experience in the preparation of Design Guidelines and Pattern Books required in order to implement mixed-use projects.
Matt Hendon is a graphic designer at Shook Kelley where he specializes in environmental graphic design and visual communication. Working with the design and strategy teams, he developes brand identities, environmental graphics and other touch points that reflect a cohesive approach to a client's unique brand. Prior to Shook Kelley, Matt worked on branding, ad campaigns and web design. He earned a Bachelor of Fine Art in Illustration from Art Center College of Design, Pasadena, California. He has been recognized by American Illustration multiple times and is a member of the American Institute of Graphic Arts (AIGA).
Marco Ingracio brings over 25 years of experience in retail, restaurant, office, promotional environments and architecture to Shook Kelley. With international expertise from working with the largest design and branding firm in Brazil to a retail-focused environment in Eugene, Oregon, Marco’s talents span technical, creative and project management disciplines. Since 2007, after moving to the U.S., he has been focusing on supermarket and grocery projects. Marco is an architect and urban planner graduate of the Federal University of Rio Grande do Sul in Brazil.
Jennifer Kim's expertise in the areas of brand strategy and advertising make her an integral member of the strategy team at Shook Kelley. Since joining the firm in 2004, she has been involved from the inception of every project, establishing the scope of work, developing brand strategies, creating merchandising programs, collaborating on store design, and strategizing on other brand components that complete the holistic brand experience. In addition to her work on client-related projects, Jennifer leads all strategic firm initiatives for the Los Angeles office, including management of speaking engagements and general marketing efforts. Prior to Shook Kelley, Jennifer established a career on "Madison Avenue" working at a variety of boutique to large advertising agencies such as Bouchez Kent + Co, Ammirati Puris Lintas and BBDO. Jennifer has a B.A. In English, with a minor in Psychology from University of California, Irvine, and an M.A. in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.
Antonio Lopez brings nearly a decade of design experience to Shook Kelley, ranging from residential, multi-use, commercial, and retail spaces, specializing in retail and high-end market design. As part of Shook Kelley’s architectural design team, he is responsible for construction documents and creating design development packages. Tony’s long-standing philosophy on Architecture is to “measure twice and cut once,” which has served him well as he prides himself in accuracy, precision and a keen attention to detail. He holds a Bachelor of Architecture degree from Woodbury University, Los Angeles.
Athenas Lopez-Salinas brings creative and technical skills to all of her projects as a member of Shook Kelley’s architectural team. Her retail, grocery and restaurant experience contribute greatly to Shook Kelley’s roster of retail projects. She has contributed her time to Habitat for Humanity and was president of the Architecture Club at Los Angeles City College. Athenas is a 2014 graduate of Woodbury University, Los Angeles, where she earned her Bachelor of Architecture degree, with a minor in Urban Studies.
Jennifer Ochoa brings over 20 years of architectural design and implementation experience to Shook Kelley, through a diverse background of retail, commercial and residential projects. At Shook Kelley she works in collaboration with multiple design disciplines throughout the various project phases to bring design concepts to reality. Jennifer provides leadership for the internal architectural team, as well as being a key touchpoint for client and construction team communication and coordination throughout the design and construction process. Her attention to detail and high personal standards help to ensure that the concepts are carried through to a quality end result. Prior to Shook Kelley, Jennifer gained valuable technical experience in the design and implementation of acoustically focused environments such as recording studios, sound stages and post-production facilities, as well as multiple residential and commercial projects in the Southern California region. Jennifer holds a Bachelor of Architecture from California Polytechnic State University, San Luis Obispo.
Michael Powell has a PhD in cultural anthropology. At Shook Kelley, he leads discovery efforts, crafts brand strategies, follows consumer culture and guides brand stewardship processes. In his years of experience at Shook Kelley, Michael has worked with a wide range of different client brands and in a variety of industries, including grocery stores, universities, consumer packaged goods companies, urban centers, restaurants, convenience stores and automotive. Uniquely combining his training and his experience for an expanding set of purposes and projects, Michael has done everything from ethnographic interviews to competitive analyses, helping translate strategies into concept design, building robust brand cultures, writing brand manuals and steering brand philosophy. Prior to Shook Kelley, Michael worked for a diverse set of ethnographic consulting companies, and also did fieldwork internationally. He is currently involved in using his strategy and design experiences to assist with efforts in the urban "food deserts" of Los Angeles.
A founding principal in the firm, Frank Quattrocchi, LEED AP, has worked on a variety of projects, including retail boutiques and restaurants, shopping centers, educational facilities and mixed-use developments during his 30 years as a designer.
Building upon a strong foundation in architecture, interior design and store design, Frank’s unique approach to creating consumer environments translates into spaces that are both relaxing and conversationally stimulating. He is an award-winning and nationally renowned designer with a thorough understanding of the different demographic forces affecting today’s competitive landscape. He brings an understated sophistication to each project he takes on, often resulting in an elegant interpretation of an otherwise commonplace environment.
Carolyn Reynolds provides Shook Kelley with administrative, financial, facility and human resource management, ensuring our facility, our systems and our people are working smoothly and productively every day. With over 20 years in the ad agency environment where she held positions in account management, traffic and business administration, Carolyn worked on grocery, travel|tourism and air cargo and logistics accounts. Her management expertise draws from diverse knowledge bases, complementing Shook Kelley’s comprehensive approach to all services. Carolyn earned her B.A. in English, with her Secondary Teaching Credential from Mount St. Mary’s College, Los Angeles.
Jennifer Reynolds is an architect who works collaboratively with the brand strategy and environmental graphic design teams by mobilizing the architectural conceptual design to create cohesive experiences that are inventive, contextually relevant and socially conscious. At Shook Kelley, she works on a range of projects including merchandising programs, retail stores, corporate innovation centers and urban planning projects. She provides leadership for both the architectural team and clients throughout the design and construction stages to ensure the crucial conceptual and brand touch points are carried through the entire process. Jennifer earned a Bachelor of Design with a minor in English at the University of Florida and earned a Master of Architecture at the University of California Los Angeles. Prior to Shook Kelley, Jennifer worked on a diverse set of projects including performing arts centers, office buildings, urban retail centers and mixed-use planning projects throughout the country.
Stan Rostas, AIA, IIDA, LEED AP BD+C, is a founding principal in the firm, in addition to being one of its most versatile designers. He is an accredited member of the American Institute of Architects and the International Interior Design Association, and is also a LEED Accredited Professional in Building Design + Construction–accomplishments truly reflective of his diverse capabilities in architecture, interiors and planning.
Stan is an award-winning designer who has been credited with creating fresh ideas for the many projects he has designed. His background is as diverse as the types of projects he takes on and he applies the insight gained into the many regional issues in architecture and planning, continually expanding within the different areas of practice that Shook Kelley provides.
Mickey Rushing has over 10 years of architectural and project management experience and brings a high level of creativity and excellent client focus to all of his projects. As a member of the Shook Kelley architectural team, Mickey works closely with clients to create a design on budget, always bringing new solutions to design challenges. His expertise in 3D renderings enhances client decisions throughout the design process. Mickey embraces a “hands on” approach from the initial design phase through construction. His experience includes residential, office and hospitality, new construction and renovation. Mickey earned his bachelor of Architecture from Louisiana Tech University and is a member of National Council of Architectural Registration Board (NCARB).
Leigh Ryan is a graphic designer at Shook Kelley where she specializes in environmental graphic design and visual communication. Collaborating with the design and strategy teams, she channels her passion for concept development and visual storytelling to find powerful visual and cohesive solutions for a client's unique brand that builds on the foundations of elegant design and logic. Prior to Shook Kelley, Leigh worked on integrated advertising campaigns for Apple, including the award-winning "Shot on iPhone" campaign. She also designed award-winning immersive interactive exhibits for Stepping Stones Museum for Children in Norwalk, Connecticut. Leigh holds her BA and Juris Doctor from Pace Univeristy in New York, and she is a member of the American Institute of Graphic Arts (AIGA).
JT brings 15 years of architectural design experience with projects covering retail, mixed use, institutional and residential. Her attentiveness to a project's needs has helped her deliver unique design solutions and award winning spaces and places. She works collaboratively with Shook Kelley's multi-disciplinary teams through all stages of the design and implementation process. Jacinta is a registered architect in the State of Calfiornia. She is a member of the AIA and has previously served on the Board of Directions with AIA Long Beach/South Bay. She is a graduate of Cornell University where she received a Bachelor of Architecture.
Terry Vickers, AIA, NCARB, is a versatile designer who has created unique solutions for the many award-winning facilities projects of the firm he has helped to design, such as Chiron America (Charlotte, NC) and Hearst Plaza, (Charlotte, NC) among others. His experience in mixed-use, multi-family residential, retail, office and civic design, combined with a vast technical understanding of the software applications used within the architectural and media software fields, make him a valuable part of the design and construction team.
Terry also plays a large role in many of the firm's educational facility design projects, having been involved in the programming, design and construction of improvements of school campuses for Charlotte-Mecklenburg Schools, Gaston County Schools, and Mountain Island Charter School, in Mt. Holly, N.C., among others. His understanding of design, building codes and construction technologies translates into facilities that are delivered on time, under budget and with minimal change orders.
Yusuke Yokoyama is a graphic designer who specializes in branding at Shook Kelley. Working with the graphics design team, he engages in innovative graphic design solutions applied to an identity system, brand guidelines, and collateral design to create marketing materials that support a compelling brand experience. Yusuke collaborates with other designers and architects to implement environmental graphics and visual communication solutions. Prior to Shook Kelley, Yusuke was involved with a variety of branding projects in the sports, music, watch, pet and hospitality arenas. He earned a Bachelor of Fine Arts in Graphic Design at Art Center College of Design, and holds a Bachelor of Economics from Dokkyo University, Japan.
Urban planner and designer Larry Zinser has become one of the best architects to tackle a master plan, with the hands-on design experience necessary to grasp the small details as well as the big picture for most any type and scale of project. He has played an important role in the concept and creation of several towns and large scale mixed-use projects ranging from the development of a vision plan for an abandoned rail corridor for the Charlotte Trolley in the late 90s that has resulted in over $1 billion in redevelopment, to the master plan and design of the 40-acre retail-office-civic core for the award-winning Biltmore Park Town Square in Asheville, N.C., to a traditional neighborhood development for Monteith, among many other mixed-use communities.
Larry's experience also involves master planning and architectural services for the future Lexington Depot District, being designed around future passenger rail service on the site of a former manufacturing facility in downtown Lexington, N.C. He was also part of the team retained by Triangle Transit (NC) to provide strategic guidance and planning related to Transit Oriented Development in Wake, Orange and Durham counties in North Carolina, as a part of an effort to seek a 1/2 cent sales tax for transit, and to apply for New Starts funding.